What is the principle of Equal Treatment in the adjuster code of ethics?

The principle of Equal Treatment in the adjuster code of ethics emphasizes the importance of fairness and impartiality when handling claims. This principle dictates that all claimants should be treated equally, regardless of factors such as their background, financial status, or any other distinguishing characteristics. It promotes a uniform standard of service that ensures each claimant has an equitable opportunity to have their claims assessed and resolved.

This principle is crucial in maintaining public trust in the insurance industry and the adjusting profession. It helps to eliminate biases and ensures that the claims process is consistent and just for all individuals involved. Upholding this principle means that adjusters function in a manner that is ethically sound and compliant with regulatory expectations, which is fundamental to their role in serving claimants and the insurance system as a whole.